Bold. Fierce. Elegant.
This cinematic campaign short was created for BFYNE Swimwear — a brand known for unapologetically vibrant, Afrocentric designs and empowered femininity. Captured on the Sony A7III using the stunning Sony 85mm f/1.8, this piece blends editorial fashion aesthetics with cinematic storytelling and modern portrait visuals.
Set against sunlit backdrops with minimal props, this short film uses natural light, shallow depth of field, and deliberate pacing to highlight each look’s movement, fit, and texture. The lens choice helps isolate form while maintaining clarity, bringing out rich tones in both skin and fabric.
Shot in 4K S-Log2 and color graded in DaVinci Resolve, the film leans into a sun-kissed palette — warm highlights, golden undertones, and a soft roll-off into shadow — making the visuals feel both luxurious and grounded.
👙 What You’ll See:
- Editorial-style swimwear poses in motion
- Rich detail captured with the Sony 85mm wide open at f/1.8
- Natural light direction for soft skin and organic tone
- 4K slow motion sequences (shot at 60p, delivered in 24p)
- Clean cinematic color grading inspired by lifestyle campaigns
- A celebration of feminine strength, grace, and identity
📷 Gear Used:
- Camera: Sony A7III
- Lens: Sony 85mm f/1.8
- Frame Rate: 4K at 60fps (conformed to 24p for slow motion)
- Picture Profile: S-Log2
- Lighting: All natural light (gold and silver reflector used for fill)
- Color Grade: DaVinci Resolve — custom skin-tone LUT + soft shadow shaping
- Stabilization: Handheld + monopod for dynamic motion
- Audio: Cinematic fashion score (licensed music, no voiceover)
💡 Why the Sony 85mm f/1.8?
The Sony 85mm is a go-to for portrait and fashion cinematography. It creates beautiful subject separation, flattering compression, and creamy bokeh — especially in natural light. Paired with the full-frame sensor of the A7III, it brings intimacy and clarity to every shot without over-complicating the gear setup.
This setup keeps production nimble, stylish, and focused on expression, ideal for brand campaigns like BFYNE that rely on strong visuals, confident models, and a bold tone.
🎯 Best Suited For:
- Fashion swimwear campaigns
- Editorial model reels
- Lifestyle branding visuals
- Instagram & TikTok fashion edits
- Sony A7III cinematic test shoots
- Portfolio content for models & creatives
🌟 Creative Direction:
This BFYNE campaign focused on simplicity and visual storytelling. The swimwear leads the look, the model carries the frame, and the camera simply observes. No excess — just clarity, movement, and style.
The result is a short film that feels high-end yet natural, perfect for both digital and social platform delivery.
⚠️ Disclaimer:
This video was produced for editorial, commercial, and educational purposes only. All content was filmed with full model and brand consent. Viewer discretion is advised for fashion-related visual themes and styling.
