Step into the world of sun, style, and unapologetic confidence with the Icon Swim 2021 Cinematic Campaign Film, captured entirely on the Blackmagic Pocket Cinema Camera 6K (BMPCC 6K).
Shot in stunning 6K resolution, this visual campaign blends editorial energy, slow-motion detail, and lifestyle-driven aesthetics to showcase the Icon Swim brand in a new cinematic light. From powerful walks and fierce poses to glowing skin under the sun, this short film reflects the essence of bold femininity and modern swimwear fashion.
With a Super 35mm sensor, internal BRAW recording, and incredible dynamic range, the BMPCC 6K allowed us to craft a look that is rich in contrast, sharp in texture, and full of motion-driven storytelling. Every frame is designed to feel like a moment pulled from a high-end editorial spread — where film meets fashion.
👙 What You’ll Experience in This Campaign Film:
- Signature Icon Swim looks brought to life through movement
- Cinematic slow-motion shots with dramatic natural lighting
- Coastal textures, glowing skin tones, and crisp swimwear detail
- Confident model performance and fashion-forward styling
- Professional color grade that emulates a timeless, editorial tone
This is more than a fashion video — it’s a mood film. We built this piece to evoke emotion, presence, and identity — everything Icon Swim represents. The energy is bold, empowered, and visually elevated.
📷 Gear Used:
- Camera: BMPCC 6K (Blackmagic RAW 12:1, 6K 24p & 60p)
- Lenses: Sigma 18-35mm f/1.8, Rokinon 85mm T1.5
- Lighting: Natural light + bounce fill + handheld LED (for accent highlights)
- Stabilization: Handheld rig + monopod
- Color Grading: DaVinci Resolve – soft film emulation with golden highlights
- Audio: Licensed score with cinematic pacing and ambient beach elements
💡 Creative Direction:
The concept was simple: elevate swimwear into cinematic storytelling. Instead of relying on flashy editing or transitions, we focused on intentional camera movement, tight portrait compositions, and fluid slow-motion to bring out the texture and shape of every garment. Every shot is paced with rhythm — inviting the viewer to feel the heat, energy, and power of the Icon Swim identity.
🌟 About the Brand – Icon Swim:
Icon Swim is known for bold, curve-celebrating designs that embrace body positivity and trend-forward cuts. Their 2021 collection features vibrant colors, high-rise silhouettes, and designs that blend confidence with comfort. This video captures the essence of their brand with a cinematic twist that’s worthy of the runway or the beach.
⚠️ Disclaimer:
This video is an artistic fashion campaign filmed with full consent in a professional setting. Viewer discretion is advised due to featured swimwear content. All footage was created respectfully and in alignment with brand and model guidelines.
